Last year I shared with you the list of marketing and sales movies that can inspire you and your team. Of course, that was not the full package, and there are still many more movies and TV shows
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It has been a while since my last post about the marketing vocabulary, so this is time to catch up and learn some more marketing words. Today I will describe several terms often used in various
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In the book by Ray Kroc and Robert Anderson “Grinding it out. The making of McDonald’s” the authors tell the story of the creation of one of the most famous brands in the world. The most
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Watching the latest Terminator movie I’ve noticed some familiar electrical engineering brands. Working in the field of marketing and sales in the power electronics industry I got curious
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The year 2020 is starting to accelerate and all the marketers around the world have very high hopes that this year will bring more useful digital marketing technics, ready-to-use instruments to make
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Last week I shared with you the second part of Marketing 4.0 book. The third part describes the basic tactics of marketing 4.0. This part covers human-centric marketing, content marketing, the use
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Last week I shared with you the first part of the Marketing 4.0 book. In the second part, which is the main one, the authors talk about a new Customer Path in the digital age and a new set of
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During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing
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One more year is coming to its end opening the door for another one. And again, we make plans for the future, set the goals, prepare the to-do lists, and of course prepare the list of b2b marketing
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Last December I shared with you some ideas about the perfect Christmas and new year gifts for a marketer. They will work well for everyone, I guess. It is Christmas time again and again for those
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