The book "Differentiate or die!", written by Jack Trout in collaboration with Steve Rivkin, reveals different ways to stand out among a large number of competitors and at the same time not get into
Content marketing is a fairly popular term in the modern world. Many specialists have already understood the value of this area of activity, but few were able to properly manage this tool. So, why
An idea that can penetrate people's hearts, stay in their memory, change their behavior is a truly HUGE IDEA. But what makes some ideas popular and so successful, and others, although they may be
Marketing does not stand still, like the whole world, it is constantly changing and adapting to the environment. Philip Kotler, Hermawan Kartajava, and Ivan Setiawan with the help of their book
The rapid pace of modern everyday life requires that we have prepared patterns of behavior, and we can automatically respond to many events. In fact, such a simplified approach is used to help
Meridith Elliott Powell highlighted in her book 42 rules to turn prospects into customers based on her own experience. She conditionally divided these rules into three blocks: The Foundation.
With the development of technology and the Internet, the world of marketing has also changed. This truth must be accepted. And the faster you do it, the more successful your business will become.
The Pareto principle or the 80/20 rule is a rule that says that 20% of all your efforts give 80 % of the result, and the remaining 80 % of your efforts give only 20 % of the result. The rule is
In the modern world, traditional approaches to marketing are becoming less effective, so there is a need for new methods, a new look at reality. In this connection, Jay Baer introduces the concept
It is not by chance that Scott Brinker called his book "Hacking marketing". As a rule, people associate the word "hacking" with a negative, even criminal context, because the media has imposed this