Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through the value that your company or product creates. VPC is
The desire to only sell your product is an old sales method. The modern approach implies that you should strive to ensure that the customer is satisfied with the service or quality of the product so much that they would come back to you again and
With COVID-19 bringing almost every live marketing event down this year it became more difficult to learn something new from the leading marketing experts from around the globe. Marketing events are always aimed to deliver the best and latest marketing
The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the perceived value of the product. The Price Sensitivity
Business Model Canvas is a business planning tool for describing a company's business models. The creator of this model is Alexander Osterwalder, a Swiss business theorist, and entrepreneur. Business Model Canvas consists of 9 blocks, each of
The Ansoff Matrix is a strategic planning model that helps companies choose the right development strategy for their business. The Ansoff Matrix was developed by Russian-born American mathematician and economist Igor Ansoff, after whom it was named.
The GE/McKinsey matrix is a product portfolio analysis matrix, that helps companies develop a product range strategy and decide which business units to invest in and which not. This matrix was first developed by the consulting company McKinsey&Co
The BCG matrix (also known as the growth-share matrix) is a strategic portfolio analysis tool. It helps companies visually assess the prospects of their product lines or business units. The BCG matrix was created by a Boston Consulting Group in the
E-mail is a powerful communication tool, without which it is impossible to imagine modern life. But it is important to understand that it takes up a large amount of your time and distract from more important things if it is not used correctly. In his
Besides the previously mentioned power electronics magazines like Bodo's Power Systems, Power Electronics Europe, and IEEE Power Electronics, there are plenty more industrial magazines that can fit your tasks to promote your company brand, products,
