“Trump. The art of the deal” is a book co-written by Donald Trump and Tony Schwartz. Tony Schwartz is an American author of many business books and journalist and a founder and CEO of The Energy Project. Donald Trump is the current President of
To continue The Fast and the Furious product placement series today I will go through the 2 Fast 2 Furious, which takes place in beautiful Miami. I've spent there some time back in 2008. And I must admit that this place is perfect to relax, have fun,
E-mail marketing services and marketing automation platforms made millions of marketers' lives easier and more productive. E-mail marketing is now considered to be one of the best marketing tools no matter B2B or B2C market we take. This is cheap, easy
The Fast and the Furious movie series is one of the most successful media franchises of all time. Next year the first film in the series will celebrate its 20th anniversary. With F9 postponed till the next April the street racing franchise will
Julian Treasure is a sound and communication expert, founder of The Sound Agency, which creates favorable soundscapes and answers the question “how does your brand sound?”, a well-known TED talks lecturer. TED - an acronym:
The product life cycle has four main stages: introduction, growth, maturity, and decline. Each phase of product development has its characteristics and requires detailed analysis and proper management. Before developing a marketing strategy for
Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through the value that your company or product creates. VPC is
The desire to only sell your product is an old sales method. The modern approach implies that you should strive to ensure that the customer is satisfied with the service or quality of the product so much that they would come back to you again and
With COVID-19 bringing almost every live marketing event down this year it became more difficult to learn something new from the leading marketing experts from around the globe. Marketing events are always aimed to deliver the best and latest marketing
The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the perceived value of the product. The Price Sensitivity
