I recently participated in a conference dedicated to the trends in internet marketing in 2020. The leading professionals in b2c and b2b marketing made their reports and focused on techniques and
3 Min Read
-
-
Watching the latest Terminator movie I’ve noticed some familiar electrical engineering brands. Working in the field of marketing and sales in the power electronics industry I got curious about
7 Min Read -
Social media is everywhere. This is a fact. Ten years ago B2B business would doubt using it, now we think what content we should use to succees there. We used to communicate there, now we sell and
4 Min Read -
Harry Beckwith's book Selling the invisible. A field guide to modern marketing is about the principles of building successful marketing in the service sector. The book contains 12 chapters, divided
6 Min Read -
I often write various marketing books' overviews, but what about marketing magazines? Of course, speaking about books, we speak about hundreds and thousands of books appearing annually around the
5 Min Read -
The book Launch: How to Quickly Propel Your Business Beyond the Competition consists of nine chapters, each of which are interconnected. Michael Stelzner in his book describes in detail the
6 Min Read -
Working in the field of marketing you always face many challenges, and this is what makes marketing so great! One of the greatest challenges we constantly deal with is monitoring various markets and
5 Min Read -
The book Big data. A revolution that will transform how we live, work, and think by Victor Mayer-Schonberger and Kenneth Cukier tells about the importance of big data for the modern world, the
6 Min Read -
Today I want to share with you some really fascinating digital marketing data I found for Q1-2 2019. Since our digital world is changing day by day all marketers have to stay on guard and analyze
1 Min Read -
In his book "The automatic customer: creating a subscription business in any industry", John Warrillow describes in detail how to change a mindset from a traditional model of sales to customers to
5 Min Read
