I often write various marketing books’ overviews, but what about marketing magazines? Of course, speaking about books, we speak about hundreds and thousands of books appearing annually around the world.
I do really love books, especially those that help me in my marketing and sales activities. However, writing a really good book takes time, takes years. And the day it hits the stores, it can already be outdated.
From that point of view from time to time I prefer to read various marketing magazines, both printed and online, to stay up to date with fresh marketing news and ideas. Today I would like to share with you the list of magazines I personally read, and some magazines I happen to read from time to time when I see a really interesting material.
Direct Marketing News covers all aspects of digital and data-driven marketing. A resource for marketing and senior sales professionals, the core audience consists mostly of decision-makers and key influencers within their organizations. This is a brand for unbiased, clear, incisive reporting on the topics that matter most to their profession, including innovative use of data, strategy, and technology across all marketing channels.
DMN delivers content via newsletters, eBooks, webcasts, podcasts, and custom projects/publications, as well as at DMNews.com. It hosts a number of live events (such as an annual 40Under40 Marketing Awards, the DMN Awards, and the DMN Marketing Hall of Femme), and the editors can be found at many marketing trade shows throughout the year.
CCO is created for chief content officers and other marketing leaders who believe content is a strategic business asset.
CCO showcases how content leaders find success, examining the strategies, teams, processes, and technologies they use. Each issue contains expertise, advice, and opinion to help excel in managing content marketing; from creation and distribution to promotion, measurement and beyond.
DMM is one of the leading marketing magazines in Canada providing the latest news on digital, content, and direct marketing.
DM Magazine provides news, insights, study cases of the most successful companies in Canada and North America. The magazine is available both as e-book and print.
MM is Malaysia’s leading marketing communications industry portal.
It curates local, regional and global trending news and views and create shareable content for an audience of affluent decision makers every month.
Entrepreneur is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977.
It is published by Entrepreneur Media Inc., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It is published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea.
Adweek is a weekly American advertising trade publication that was first published in 1979. It covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns.
During this time, it has covered several notable shifts, including cable television, the shift away from commission-based agency fees, and the Internet.
Harvard Business Review is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. HBR is published six times a year and is headquartered in Brighton, Massachusetts.
HBR’s articles cover a wide range of topics that are relevant to various industries, management functions, and geographic locations. These focus on areas including leadership, organizational change, negotiation, strategy, operations, marketing, finance, and managing people.
Harvard Business Review has published articles by Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C.K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others.
Management concepts and business terms such as balanced scorecard, core competence, information technology, strategic intent, reengineering, globalization, marketing myopia, and glass ceiling were all first given prominence in HBR.
The SM magazine is a LinkedIn social network marketing magazine project.
It includes a lot of tips on how to excel in LinkedIn, promote your business there, and many other articles from top marketing managers around the globe. The SM magazine is more than a print, it includes podcasts, newsletters, etc.
To stay up to date with everything marketing I would also recommend you to check another artice I wrote earlier this year – Marketing Blogs to Follow in 2019.