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Author: Alexey Cherkasov

  • Six Thinking Hats Cover
    Marketing Strategy

    Six Thinking Hats

    Sep 16, 2022 Comments Off on Six Thinking Hats

    Six Thinking Hats is a technique for organizing the thinking process, which allows you to make the most productive decision by considering the problem from six different sides. This approach was

    3 Min Read
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  • Eisenhower Matrix
    Marketing Strategy

    Eisenhower Matrix

    Aug 29, 2022 Comments Off on Eisenhower Matrix

    Eisenhower Matrix or Urgent-Important Matrix is a task management tool that helps you prioritize correctly and increase your productivity. The matrix is based on the following concepts: urgent –

    4 Min Read
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  • Specific Power Semiconductor Modules
    Power Semiconductor Types

    Specific Power Semiconductor Modules. Part 1

    Aug 14, 2022 Comments Off on Specific Power Semiconductor Modules. Part 1

    Besides the standard design, solder bond, and other already covered in my blog power semiconductor modules, there exist many types of the specific power semiconductor devices. Modules with

    5 Min Read
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  • Sell without selling
    Marketing Books

    Sell Without Selling

    Jul 29, 2022 Comments Off on Sell Without Selling

    How to sell without selling? This phrase sounds tempting for any business. Terry Dean throughout the book How to sell without selling. Step-by-step marketing formula to attract ready-to-buy

    11 Min Read
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  • Disadvantages of Power Semiconductor Modules with Standard Design Part 2
    Power Semiconductor Types

    Disadvantages of Power Semiconductor Modules with Standard Design. Part 2

    Jun 25, 2022 Comments Off on Disadvantages of Power Semiconductor Modules with Standard Design. Part 2

    In the previous article the question of Disadvantages of Power Semiconductor Modules with Standard Design was raised. Today we continue to investigate this matter. Influence of the

    6 Min Read
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  • Disadvantages of Power Semiconductor Modules with Standard Design
    Power Semiconductor Types

    Disadvantages of Power Semiconductor Modules with Standard Design. Part 1

    Jun 19, 2022 Comments Off on Disadvantages of Power Semiconductor Modules with Standard Design. Part 1

    The main disadvantages or problems of the power semiconductor modules with standard design can be divided into: cycling resistance due to the large difference in coefficients of the linear

    5 Min Read
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  • Solder Bond Power Semiconductor Modules
    Power Semiconductor Types

    Solder Bond Power Semiconductor Modules

    May 22, 2022 Comments Off on Solder Bond Power Semiconductor Modules

    Solder bond power semiconductor modules cover a voltage range from 55V to 6500V with current from 1A  to 3600A. There are almost all known topologies, such as half-bridges, sixpacks, and even CIB

    4 Min Read
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  • Perfect Press Release
    Media Reviews

    Perfect Press Release

    May 17, 2022 Comments Off on Perfect Press Release

    A press release is a business message to the media in order to distribute information about an organization and important events directly related to it. The media can publish a full press release or

    4 Min Read
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  • Maslow's Pyramid
    Marketing Strategy

    Maslow’s Pyramid

    May 08, 2022 Comments Off on Maslow’s Pyramid

    Abraham Harold Maslow was an American psychologist and the creator of a popular motivational model known as Maslow's hierarchy of needs. In this concept, Maslow systematized the basic needs that

    5 Min Read
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  • Design of IGBT Modules
    Power Semiconductor Types

    Design of IGBT Modules

    Apr 26, 2022 Comments Off on Design of IGBT Modules

    IGBT modules are widely used in power electronics industry. The range of IGBT modules produced today is very large. Many power semiconductor companies produce IGBT modules that are almost identical

    3 Min Read
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About Marketing Psycho

Alexey Cherkasov

Marketing Psycho is a unique source dedicated to everything marketing and sales in power semiconductors industry. This project is managed by Alexey Cherkasov and based on his own experience in power semiconductors and electronics.

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