• Flywheel model

    Flywheel Model

    If we speak in simple language and do not delve into the physical side of the issue, then we can give the following definition a flywheel. It is a device that has the shape of a wheel and serves to

    9 Min Read
  • Benchmarking


    Benchmarking is the ability to identify best practices and working methods using comparative analysis based on certain indicators, as well as apply them in their activities in order to improve the

    4 Min Read
  • A/B Testing

    A/B Testing

    A/B testing is a research methodology in which, as a rule, two variants are compared (variant A and variant B, which gave the name to this test), and finally choose the best version for a given

    5 Min Read
  • Brand Awareness

    Brand Awareness

    Brand awareness is the level of knowledge people have about your brand. The level of knowledge means how well customers are informed about your company, about your products, how much they can

    6 Min Read
  • Marketing Funnel

    Marketing Funnel

    The marketing funnel in marketing is a tool that displays the consumer's path to the target action. The earliest option is the sales funnel (or the purchase funnel). William W. Townsend described

    6 Min Read
  • Marketing ROI

    Marketing ROI

    It is known that the main goal of business is to make a profit. If there is no profit, the company will not be able to continue its existence. An entrepreneur must pay for labor, purchase resources,

    7 Min Read


    SMART is a methodology used to define goals and set tasks. The inventor of the SMART scheme is George T. Doran. He described this approach in the article 'There's a S.M.A.R.T. way to write

    4 Min Read
  • Competitive Analysis

    Competitive Analysis

    Competition in the market is one of the key concepts in the economy. First of all, competition is rivalry. It is rivalry that helps companies not to stand still and move forward, improving their

    11 Min Read
  • SOSTAC Marketing Psycho


    SOSTAC is a useful tool for developing a successful marketing plan. This model was developed by PR Smith in the 1990s and then described in his books: "Marketing –°ommunications. Integrating online

    3 Min Read
  • XYZ Analysis

    XYZ Analysis

    XYZ analysis is a tool for classifying business objects based on their level of stability and the accuracy of predicting their changes over a certain period of time. As a rule, XYZ analysis

    3 Min Read