Benchmarking is the ability to identify best practices and working methods using comparative analysis based on certain indicators, as well as apply them in their activities in order to improve the
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A/B testing is a research methodology in which, as a rule, two variants are compared (variant A and variant B, which gave the name to this test), and finally choose the best version for a given
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Brand awareness is the level of knowledge people have about your brand. The level of knowledge means how well customers are informed about your company, about your products, how much they can
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The marketing funnel in marketing is a tool that displays the consumer's path to the target action. The earliest option is the sales funnel (or the purchase funnel). William W. Townsend described
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It is known that the main goal of business is to make a profit. If there is no profit, the company will not be able to continue its existence. An entrepreneur must pay for labor, purchase resources,
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SMART is a methodology used to define goals and set tasks. The inventor of the SMART scheme is George T. Doran. He described this approach in the article 'There's a S.M.A.R.T. way to write
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Competition in the market is one of the key concepts in the economy. First of all, competition is rivalry. It is rivalry that helps companies not to stand still and move forward, improving their
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SOSTAC is a useful tool for developing a successful marketing plan. This model was developed by PR Smith in the 1990s and then described in his books: "Marketing Сommunications. Integrating online
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XYZ analysis is a tool for classifying business objects based on their level of stability and the accuracy of predicting their changes over a certain period of time. As a rule, XYZ analysis
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PDCA is an incessant management cycle used to continuously improve quality and control of business processes. Other names for this method are Deming Cycle, Shewhart cycle, Deming Wheel, or
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