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Category: Marketing Analysis

  • XYZ Analysis
    Marketing Analysis

    XYZ Analysis

    Feb 11, 2021 No Comment

    XYZ analysis is a tool for classifying business objects based on their level of stability and the accuracy of predicting their changes over a certain period of time. As a rule, XYZ analysis consists of the following steps Select the object

    3 Min Read
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  • PDCA
    Marketing Analysis

    PDCA. Plan, Do, Check, Act

    Jan 31, 2021 No Comment

    PDCA is an incessant management cycle used to continuously improve quality and control of business processes. Other names for this method are Deming Cycle, Shewhart cycle, Deming Wheel, or Plan-Do-Study-Act (PDSA). The PDCA method was developed by

    3 Min Read
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  • ABC Analysis
    Marketing Analysis

    ABC Analysis

    Jan 22, 2021 No Comment

    ABC analysis is one of the options for analyzing the internal environment of the company. With the help of ABC analysis, you can divide a large amount of data into three groups based on their significance. This will help you clearly see which positions

    5 Min Read
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  • Customer Lifetime Value
    Marketing Analysis

    Customer Lifetime Value

    Dec 13, 2020 No Comment

    Customer lifetime value (CLV also CLTV) is a metric that shows the total revenue you expect to receive from an individual customer over the life of their relationship with your business.  There are often other options for naming this metric:

    3 Min Read
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  • 5C Analysis
    Marketing Analysis

    5C Analysis

    Nov 17, 2020 No Comment

    The 5C analysis is a situation analysis tool that helps you identify and evaluate the environment in which your company operates. 5C analysis is named by the first letters of its main elements: Company, Collaborators, Customers, Competitors, and

    4 Min Read
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  • Price Sensitivity Meter
    Marketing Analysis

    Price Sensitivity Meter

    Aug 25, 2020 No Comment

    The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the perceived value of the product.  The Price Sensitivity

    3 Min Read
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  • How to Choose the Right Printed Media for Advertising
    Marketing Analysis

    How to Choose the Right Printed Media for Advertising

    Mar 22, 2020 No Comment

    Despite of the development of all the internet media available today, there is still so many printed media around the world and it is difficult for the marketers to ignore them. Moreover, a huge part of the printed media has its digital version that has

    8 Min Read
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  • Digital Marketing Statistics. Q3-4 2019
    Marketing Analysis

    Digital Marketing Statistics. Q3-4 2019

    Feb 29, 2020 No Comment

    In October 2019 I shared with you the fascinating digital marketing data for Q1-2 2019. And today I want to close the last year with additional portion of various marketing statistics from around the world including social media marketing data, mobile

    4 Min Read
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  • digital marketing
    Marketing Analysis

    Digital Marketing Statistics. Q1-2 2019.

    Oct 21, 2019 No Comment

    Today I want to share with you some really fascinating digital marketing data I found for Q1-2 2019. Since our digital world is changing day by day all marketers have to stay on guard and analyze what is happening in the internet, social media,

    1 Min Read
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  • Magazine as One of the Marketing Tools in B2B
    Marketing Analysis

    OFF or ON? Magazine as One of the Marketing Tools in B2B

    Sep 21, 2019 No Comment

    Not long ago I publised an article dedicated to the social media metrics you need to track and measure to guarantee the best outcome of your marketing efforts. But about the off-line tools like your marketing campaigns in the magazine? Today I would

    7 Min Read
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About Marketing Psycho

Marketing Psycho is managed by Alexey Cherkasov, a marketing and sales professional with over 10 years experience in b2b industry of power electronics and power semiconductors.

For a long time he’s been involved in business development and at the moment holds the position of Head of marketing department in Proton-Electrotex company – the leading power electronics company in Russia.

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#powersemiconductors and #powerelectronics #marketing and #sales #professional

Marketing Psycho
According to Content Marketing Institute (@cmicont According to Content Marketing Institute (@cmicontent) and MarketingProfs (@marketingprofs) factors B2B marketers attribute to their organization's lack of content marketing success are content creation challenges and strategy issues.

Do you face similar problems in your work?

#marketing #cmi #alexeycherkasov #marketingpsycho #marketingstat #marketing2021 #marketingdata #marketingprofs #content #contentmarketing #strategy #contentstrategy
Does what you do have any benefit for your audienc Does what you do have any benefit for your audience or your customers? Well it should. It must.

People don't buy PlayStation to play, they buy it to have great time together with their friends and family. Next time you promote your products, make sure you make your message clear. Provide the results and not the features.

#marketing #alexeycherkasov #marketingpsycho #marketingwisdom #marketingquotes #quoteoftheday #nevergiveup #jayabraham #keytosuccess #wordsofwisdom #benefits #problemsolved
F9 @thefastsaga is just around the corner. It is c F9 @thefastsaga is just around the corner. It is confirmed to be released in May-June period depending on the region. We all have been waiting for this, and finally the wait pays off.

Conveniently today we have the final part of the saga to review. And as a bonus I will add the spin-offs like Fast & Furious Presents: Hobbs & Shaw or Los Bandoleros next month for you to have the full product placement picture of the Fast Saga.

And now go to Marketing Psycho website and enjoy the ride of The Fate of the Furious Product Placement.

#marketing #marketingpsycho #marketingnews #marketingtips #iammarketer #marketer #marketinginfo #alexeycherkasov #marketingblog #marketingzone #productplacement #marketinginmovies #fastandfurious #fastsaga #f9 #streetracing #branding #marketinginmovies
According to Content Marketing Institute (@cmicont According to Content Marketing Institute (@cmicontent) and MarketingProfs (@marketingprofs) 49% of B2c marketers report their organization outsources at least one content marketing activity.

Do you outsource any activities in your company? Is it always marketing or some other like sales, product design? 

Share your stories in the comments.

#marketing #cmi #alexeycherkasov #marketingpsycho #marketingstat #marketing2021 #marketingdata #marketingprofs #content #outsourcing #statistics #b2cmarketing
Whether this is a business issue, some project, or Whether this is a business issue, some project, or even your personal life, first look for solutions, not the causes.

Don't be short-sighted, stay focused on what really matter to you and your business.

#marketing #alexeycherkasov #marketingpsycho #marketingwisdom #marketingquotes #quoteoftheday #nevergiveup #henryford #keytosuccess #wordsofwisdom #stayfocused
As I previously mentioned in #powersemiconductors As I previously mentioned in #powersemiconductors types article, nowadays power semiconductors are widely used almost in every industry of human activity. Our home appliances include power semiconductors, #electriccars include power semiconductors, and airplanes and spaceships include power semiconductors.

Since there is a huge variety of #powersemiconductordevices there are even more applications of power semiconductors. And every now and then young electrical engineers develop new equipment, where they use power semiconductors. And the industry continues with the development of such market segments as #electricvehicles #renewableenergy #5G technology, etc. Almost every industry aims for delivering a more efficient product, and power semiconductors make it possible.

With thousands of various equipment and machinery, which use power semiconductors, it is difficult to describe every single example of applications, but they all can be grouped into categories for better explanation and understanding. That is why I will be talking about the applications of power semiconductors according to the commonly accepted rules in the industry. And today I want you to begin this exciting applications journey together with me. You will see how many things in our life can work with power semiconductors. 

So, hop on and go to Marketing Psycho website! The applications of power semiconductors journey begins.

#marketing #marketingpsycho #ABB #VFD #schneiderelectric #marketer #danfoss #alexeycherkasov #marketingblog #GE #powerelectronics  #powermarketing #electronicsmarketing #electronics #marketingenergy #electricmotors #electricdrives #EV #siliconcarbide #SiC #IGBT #infineon #semikron #texasinstruments
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Recent Blog Posts

  • The Fate of the Furious Product Placement March 24, 2021
  • Applications of Power Semiconductors. Electric Motor Drives and Vehicles March 19, 2021
  • Marketing Warfare March 12, 2021
  • B2B Marketing Events to Attend in 2021 March 6, 2021
  • Best Marketing Podcasts February 26, 2021
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