The Price Sensitivity Meter (PSM) is a method for determining the price of a product or service. This approach allows you to understand the desired price range for the consumer based on the perceived value of the product. The Price Sensitivity
Despite of the development of all the internet media available today, there is still so many printed media around the world and it is difficult for the marketers to ignore them. Moreover, a huge part of the printed media has its digital version that has
In October 2019 I shared with you the fascinating digital marketing data for Q1-2 2019. And today I want to close the last year with additional portion of various marketing statistics from around the world including social media marketing data, mobile
Today I want to share with you some really fascinating digital marketing data I found for Q1-2 2019. Since our digital world is changing day by day all marketers have to stay on guard and analyze what is happening in the internet, social media,
Not long ago I publised an article dedicated to the social media metrics you need to track and measure to guarantee the best outcome of your marketing efforts. But about the off-line tools like your marketing campaigns in the magazine? Today I would
Not long ago I shared with you my ideas about the non-monetary ways to motivate your marketing and sales teams. That was just the beginning of the series about the ways to motivate your team to work better, faster and more effectively. Today I will
Not long ago I shared with you my ideas about the monetary ways to motivate your marketing team. Some say that money rules the world and in some way, I must agree. However, there are still so many ways to motivate your marketing or sales teams to work
What is NPS NPS Loyalty Index (Net Promoter Score) - an index of determination of consumer commitment to a product or company (readiness index to recommend). Used to assess readiness for re-purchases. A relatively young consumer loyalty
What is the most important social media metrics to track? I am sure that you have asked yourself this question at least once in your life. There are so many of them right now so you can hardly track the right one. And it is not surprising at all,
I'm sure that every marketing director, chief marketing officer, head of marketing department every once in a while ask themselves questions like "Am I paying enough my marketers" or "Am I paying too much?" and even "What if I pay more?". And these
