I recently participated in a conference dedicated to the trends in internet marketing in 2020. The leading professionals in b2c and b2b marketing made their reports and focused on techniques and services that will be actively growing and used in the next 1-2 years. Today I want to share the essential ideas of the trends in the internet marketing in the coming year.
- Autofunnels can be fully configured only for certain types of business (online software, media, info business etc.). For industrial B2B, it’s impossible to set up a fully working autofunnel, since the marketing/sales manager’s role is still quite important. However, much work is being done to reduce the involvement of people in the process of marketing and sales.
- LinkedIn is still the most effective b2b customer engagement network. Every b2b company should use it.
- Facebook promotion in b2b market works. Proved.
- Facebook is transforming and will be more business-oriented in the next few years.
- You need to conduct several a/b tests on a small sample of the target audience before launching a large-scale campaign
It is very crucial for every business that their management starts developing marketing mind.
- For marketing to bring results, you need to set the right, specific goals.
- At each stage of the relationship with the client you have to use various marketing techniques
- You need to have a detailed decomposition of marketing to calculate ROI for each marketing channel
BOTS AND AI
- The company should have several communication channels through which customers can contact it (website, e-mail, chatbot, callbot, social networks, instant messengers, etc.)
- To reach the customer, it is necessary to use several channels of internet marketing (social media, contextual advertising, advertising in the Google Display Network), that is, each organization should strive for multi-targeting
- B2B will soon begin to adopt the successful experience of b2c in the use of voice assistants in marketing and sales
- Chatbots are working. Not only in b2c.
- With the development of AI and bots, sales departments will begin to adopt new technologies to their needs
MARKETING & SALES COOPERATION
- For maximum efficiency of the sales department, you need to take into account the features of each of the KFL (key funnel level)
- Each of the sales managers should not have more than two competencies
- CRM base quality plays a huge role. You have to keep it freash and full.
- It is necessary to correctly use the CRM base and targeted advertising to create your own niche
So this is basically what expects us in the nearest future in terms of the internet marketing. At least the professionals say so.
As for me, half of it is not a trend, it is alreay a reality. Half of it may not happen at all. And on top of everything, I’m sure that there’s a lot more coming in the internet marketing, so we just need to be more curious and kepp on testing new marketing tools.