In the book "Decoded. The Science Behind Why We Buy" by Phil Barden the author analyzes models of consumer behavior from a scientific point of view. The author talks about how people make decisions
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Today it is difficult to imagine a company, an entrepreneur, a blogger, and even a regular person who has no social media account. And what is even more difficult to imagine is that still many of
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There are good marketers, there are great marketers, and there are some marketing communities which you want to follow and read their marketing blogs daily. There are at least five marketing blogs
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Previously in 7 Marketing Books to Read in 2019 I mentioned that reading is everything. If you do not read marketing, sales, branding, and other inspiring business books, then you lose a lot of new
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The book “The quintessence of strategic management. What you really need to know to survive in business” by Philip Kotler, Roland Berger, and Nils Bickhoff provides a basic understanding of
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I'm sure that every marketing director, chief marketing officer, head of marketing department every once in a while ask themselves questions like "Am I paying enough my marketers" or "Am I paying
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There is a great saying "The person who doesn’t read is no better off than the person who can’t read". And a marketer who doesn't read marketing books cannot be named the Marketer. A lot of
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It might seem to you that e-mail marketing is the well-known tool for every marketer around the world, but as it turns out there are still millions of marketers who have never heard of it and even
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The year 2019 is already here and it is time for all the marketers around the world to get back to their work and get the best out of it. Sure it is a tough task after the holidays season and only
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It's Christmas time and New Year's Eve! And most of us are still in search for last minute presents for friends, relatives, beloved ones. We go crazy when it comes to looking for a present,
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