It might seem to you that e-mail marketing is the well-known tool for every marketer around the world, but as it turns out there are still millions of marketers who have never heard of it and even more companies which never tried to implement marketing automation.
It is difficult to believe but e-mail marketing is still one of the most successful marketing tools present and 4-5 times more effective than targeted social media advertising and far more effective than any banner advertising. And on top of that, it is much cheaper than most the other marketing efforts every company makes every year to reach their potential customers.
This is a very important marketing tool for any kind of business starting from a beginner blogger to an international brand b2b company. Depending on your type of business and goals you will be able to easily set it and run by yourself or hire an e-mail marketer who will be in charge of all your e-mail marketing activities.
Today I’m not going to go too deep with the description of what is e-mail marketing and how to adjust a nice e-mail campaign with high conversion rate. Today I would love to share the information about 4 best e-mail marketing platforms out of hundreds available right now on the market.
For the last 2 years, I’ve been testing and using services of over 20 various e-mail marketing software companies, used them to create over 100 e-mail campaigns with an average open rate of 31% which is a very good result for the industrial b2b area.
And I can definitely recommend my favourite services, which are the most user-friendly, easy to set up, and most of all these 4 marketing platforms proved to be the most successful in my e-mail marketing campaigns for the power electronics market.
GetResponse is an all-in-one online marketing platform including e-mail marketing solutions, marketing automation, landing pages creator and webinars platform. With GetResponse e-mail marketing platform you can grow your subscribers’ list and increase conversion rates.
The platform is equipped with drag-n-drop e-mail editor, advanced analytics tools, a/b testing add-on, special forms etc.
This is a great choice for companies with at least 1000 subscribers and more. The platform is available in 24 different languages and is used by over 350k companies around the world. In addition to web-version, GetResponse offers an application for iOs and Android.
MailChimp is the most popular email marketing platform. They offer a very friendly to use interface with great tools.
MailChimp features most of GetResponse tools and even more including social media marketing add-ons.
This e-mail marketing platform suits any kind of business and starts with the free account, which is enough for freelancers, bloggers, small businesses. MailChimp can be a great choice for huge enterprises as well.
Unfortunately, unlike GetResponse it is available only in English what sets some limits, but there are still over million companies around the world who prefer to use MailChimp.
SendInBlue is another great e-mail marketing platform including SMS marketing tool. It is very easy to use and adjust service however it lacks many features offered by GetResponse and MailChimp, but prices offered by SendInBlue look much better.
This e-mail marketing software can suit individuals, bloggers, freelancers, and small businesses.
It is available in 6 languages. SendInBlue offers mobile application only for iOs.
UniSender – is the number one service in the CIS – states, according to Datanyze and Adindex. It has a user-friendly interface that allows you to create an email campaign in 15 minutes from scratch.
UniSender marketing platform is similar to SendInBlue and offers SMS marketing tool as well. The service is used by over 600k around the world and the number is growing rapidly.
It is available in 3 languages and easily integrates into CMS, CRM, E-commerce and other platforms and services. Unfortunately, there is no mobile application to track your activities using your smartphone or tablet.
UniSender will be perfect for small companies who are looking for e-mail marketing integration this year.
There are tens and hundreds of similar e-mail marketing and marketing automation platforms but these 4 proved to be the most effective in terms of goals/budget/conversion rates/results.
It is up to you to decide which one to use. Before you decide which marketing platform to use you have to set your goals and depending on them you need to choose the perfect fit for your business.
Wish you all great e-mail marketing and hope to hear your feedback and results after you choose one of the described services. As for me, I will continue to use them all for my various projects.
PS: if you’re also looking into other marketing automation software, I would suggest to read this article – 3 Great Apps to Keep Your Marketing Team Running