PEST analysis is a simple and convenient method for analyzing the macro environment of an enterprise. The PEST analysis technique is often used to assess key market trends in the industry, and the
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Neil Rackham is an English sales and marketing researcher, developer of SPIN selling techniques, and consultant to many well-known corporations. The SPIN selling method is developed based on a
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A Marketing Mix model is the main element of any business strategy. The model is simple and universal in use and can be used as a checklist for the effective development of a company's product
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In her book "The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling" Annette Simmons shares her experience in storytelling. Storytelling is the science or even the
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Working in power electronics industry, both in marketing and sales, I faced many obstacles when I had to prepare a marketing analysis of a certain product, market, technology, etc. The world of
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Despite of the development of all the internet media available today, there is still so many printed media around the world and it is difficult for the marketers to ignore them. Moreover, a huge
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Dan Kennedy's book “The ultimate marketing plan. Target your audience! Get out your message! Build your brand!” can be called a guide for creating an ideal marketing plan. Step by step the
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Not long ago I shared with you the Terminator product placement article full of various brands that we can see in the movie series about the iron Arnold. This time I'd like to present you another
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In October 2019 I shared with you the fascinating digital marketing data for Q1-2 2019. And today I want to close the last year with additional portion of various marketing statistics from around
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The authors of the book The Power of Simplicity believe that business is not very complicated. Many people make it difficult. The main idea of the book - do not invent anything and complicate where
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