With the year 2018 coming to its end with all its marketing know-how, new rules, and trends, we start to think what is gonna be next. What awaits us there in the future? As a rule, we all try to
5 Min Read
-
-
And now only a few month are left before your show. This might seem the most exciting thing in the process but do not rush. This might become the most difficult one. Together with your marketing
3 Min Read -
Superhero Marketing: 5 Things To Learn from Marvel vs DC Book by Reed Tucker Competition creates new ideas, new discoveries and achievements. So it was with Coca-Cola and Pepsi, McDonald's and
3 Min Read -
Marketing Fishing or "Hooked. How to Build Habit-Forming Products" by Nir Eyal and Ryan Hoover In the modern world, manufacturers constantly produce new products, expand the range of existing
4 Min Read -
As I wrote in the first part, you need to prepare a marketing plan for your future event. Depending on what kind of product or service you want to market and promote at the show the plan may vary,
4 Min Read -
Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
4 Min Read -
When it comes to B2B, especially industrial high technology area, one of the most appreciated and common marketing tools happen to be participation in various exhibitions, trade fairs, shows,
5 Min Read -
Negotiation (by Brian Tracy) Well, being a good marketer means being an even better negotiator. Good negotiation skills is not a must have for sales personnel, this is a must have for marketers
5 Min Read -
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to BuyThe Only Book You Will Ever Need on Branding: to start, run and grow your business (by Martin Lindstrom) Now you
5 Min Read -
Sure you always had that feeling that you just cannot keep up with everything you have to. No place to launch the project, share your thoughts and ideas, and those overpriced CRMs are to complicated
6 Min Read
