Relationship marketing is not something you can pay for and get very fast results like advertising in Google, banner advertising in various societies, or even target marketing in social media. It is
5 Min Read
-
-
The product life cycle has four main stages: introduction, growth, maturity, and decline. Each phase of product development has its characteristics and requires detailed analysis and proper
11 Min Read -
Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through
3 Min Read -
Business Model Canvas is a business planning tool for describing a company's business models. The creator of this model is Alexander Osterwalder, a Swiss business theorist, and
3 Min Read -
The Ansoff Matrix is a strategic planning model that helps companies choose the right development strategy for their business. The Ansoff Matrix was developed by Russian-born American
3 Min Read -
The GE/McKinsey matrix is a product portfolio analysis matrix, that helps companies develop a product range strategy and decide which business units to invest in and which not. This matrix was first
3 Min Read -
The BCG matrix (also known as the growth-share matrix) is a strategic portfolio analysis tool. It helps companies visually assess the prospects of their product lines or business units. The BCG
3 Min Read -
A week ago I shared with you the first two competitive startegies - Market Leader Strategy and Follower Strategy. Today I will describe the remaining two - Challenger and Nicher
6 Min Read -
Once the company has decided on a generic strategy, it is necessary to conduct an analysis of the company and its products for competitive advantage. Competitive advantage is those
6 Min Read -
The process of developing a strategy begins with the selection of a general competitive advantage (in terms of cost or the advantage of market power based on the uniqueness of the product), with
4 Min Read