The presented product sales strategy is generic. The points of the plan may differ depending on the chosen strategy - promotion and sales of a certain type of product, or promotion and sales of
4 Min Read
-
-
Marty Neumeier “ZAG the number one strategy of high-performance brands” describes a new approach in branding that the author calls a ZAG. Nowadays, the market is overloaded with a large
5 Min Read -
Keith Ferrazzi's book is dedicated to such a phenomenon as networking. Networking can be defined as the establishment and maintenance of useful contacts, through which a person quickly solves
6 Min Read -
After all the external and internal analyzes necessary for evaluation and decision making have been carried out, it is necessary, based on the data obtained, to start developing the marketing
2 Min Read -
After you finished the Environmental Analysis, it is time to go to the internal analysis of your company. The analysis of the internal environment of the company is the analysis of strengths and
6 Min Read -
Following Mission and Goals as a Part of Strategic Marketing today I'm gonna describe the next step of the strategic marketing - the environmental analysis. When you analyze the external
6 Min Read -
As promised, following The Concept and Essence of Strategic Marketing, today I'm gonna describe the first step of the strategic marketing - the mission and the goals. The mission of the company
4 Min Read -
There are no identical companies in the world, which, of course, means that there are no identical marketing strategies. Each company is unique in its own way. That is why when developing a
4 Min Read -
Today it is quite difficult to imagine any business without automation software, ERP, BPM, CRM, SRM and other systems which help employees to make their work more efficient. And every business
6 Min Read -
What is the most important social media metrics to track? I am sure that you have asked yourself this question at least once in your life. There are so many of them right now so you can hardly track
4 Min Read
