marketing strategy Tag Archive

  • Balanced Scorecard Cover

    Balanced Scorecard

    Balanced scorecard (BSC) is a methodology for measuring the performance and efficiency of an organization by tracking a balanced set of indicators: financial and non-financial. The distinctive features of this system are: focus on the implementation

    6 Min Read
  • Six Sigma

    Six Sigma

    Six Sigma (6σ) is a technique aimed at improving the company's business processes and eliminating defects. Six Sigma (6σ) was developed by Bill Smith, an American specialist in the field of engineering and quality assurance at Motorola Corporation in

    7 Min Read
  • Relationship Marketing

    Relationship Marketing

    Relationship marketing is not something you can pay for and get very fast results like advertising in Google, banner advertising in various societies, or even target marketing in social media. It is much more sophisticated and complex, and cannot be

    5 Min Read
  • Product Life Cycle

    Product Life Cycle

    The product life cycle has four main stages: introduction, growth, maturity, and decline. Each phase of product development has its characteristics and requires detailed analysis and proper management. Before developing a marketing strategy for

    11 Min Read
  • Value PropositionCanvas

    Value Proposition Canvas

    Value Proposition Canvas (VPC) was developed by a Swiss business theorist and entrepreneur Alexander Osterwalder and provides a detailed understanding of customer needs and how to meet them through the value that your company or product creates. VPC is

    3 Min Read
  • Business Model Canvas

    Business Model Canvas

    Business Model Canvas is a business planning tool for describing a company's business models. The creator of this model is Alexander Osterwalder, a Swiss business theorist, and entrepreneur. Business Model Canvas consists of 9 blocks, each of

    3 Min Read
  • Ansoff Matrix

    Ansoff Matrix

    The Ansoff Matrix is a strategic planning model that helps companies choose the right development strategy for their business. The Ansoff Matrix was developed by Russian-born American mathematician and economist Igor Ansoff, after whom it was named.

    3 Min Read
  • GE_McKinsey Matrix Cover

    GE/McKinsey Matrix

    The GE/McKinsey matrix is a product portfolio analysis matrix, that helps companies develop a product range strategy and decide which business units to invest in and which not. This matrix was first developed by the consulting company McKinsey&Co

    3 Min Read
  • BCG Matrix

    BCG Matrix

    The BCG matrix (also known as the growth-share matrix) is a strategic portfolio analysis tool. It helps companies visually assess the prospects of their product lines or business units. The BCG matrix was created by a Boston Consulting Group in the

    3 Min Read
  • Nicher strategy

    Competitive Strategies. Part 2

    A week ago I shared with you the first two competitive startegies - Market Leader Strategy and Follower Strategy. Today I will describe the remaining two - Challenger and Nicher strategy. Challenger Strategy When choosing this strategy, the

    6 Min Read