marketing strategy Tag Archive

  • Maslow's Pyramid

    Maslow’s Pyramid

    Abraham Harold Maslow was an American psychologist and the creator of a popular motivational model known as Maslow's hierarchy of needs. In this concept, Maslow systematized the basic needs that

    5 Min Read
  • STP Marketing

    STP Marketing

    STP Marketing (also STP process or STP model) is a concept in marketing that is based on the sequential application of three steps: Segmentation – Targeting – Positioning. The essence of the

    6 Min Read
  • Marketing Plan

    Marketing Plan

    A marketing plan is a basic document that describes specific steps and actions to achieve the set of marketing goals for a certain period of time. As a rule, a marketing plan is drawn up for a year

    5 Min Read
  • On Time Delivery

    On Time Delivery

    On Time Delivery (abbreviated as OTD) is a performance indicator that measures the proportion of orders completed on time and in full over a certain period of time and is one of the elements of

    4 Min Read
  • Hoshin Kanri

    Hoshin Kanri

    Hoshin Kanri is a strategic management system of the company, the main principle of which is direct interaction between top management, middle management, and employees to achieve common

    6 Min Read
  • Ishikawa diagram

    Ishikawa Diagram

    Ishikawa diagram is a tool for visualizing the cause-and-effect relationships of a specific situation or problem in order to detect the root cause. The diagram helps to determine the main factors

    4 Min Read
  • Kaizen


    Kaizen in Japanese means improvement, changes for the better. Kaizen can be considered as a part of lean manufacturing or as a separate methodology. After the Second World War, Japan's economy

    5 Min Read
  • 5 Whys Cover

    5 Whys

    Five whys (also 5 whys) is a tool for finding the root cause of a problem. When you find an error or a problem, it is not always possible to determine the true cause of what happened at first

    4 Min Read
  • Balanced Scorecard Cover

    Balanced Scorecard

    Balanced scorecard (BSC) is a methodology for measuring the performance and efficiency of an organization by tracking a balanced set of indicators: financial and non-financial. The distinctive

    6 Min Read
  • Six Sigma

    Six Sigma

    Six Sigma (6σ) is a technique aimed at improving the company's business processes and eliminating defects. Six Sigma (6σ) was developed by Bill Smith, an American specialist in the field of

    7 Min Read