A podcast is a combination of words such as “iPod” and “broadcast” and means the periodic release of audio files (or video files) on certain topics that are published on the Internet. The process of creating and distributing podcasts is called podcasting. The term podcast was first used by British journalist Ben Hammersley in 2004 in an article for The Guardian newspaper.

As a rule, podcasts can be created for two purposes: for learning – the user finds out something new on a topic of interest to him, or for entertainment – the user has a pleasant time.

Podcasts are similar to radio shows in many ways, but they also have a number of special features

  • Access to podcasts 24/7. You can listen to the podcast you are interested in at any time
  • Access via any device capable of playing media files. You can download the podcast to your device or listen online
  • Submission of information in a more free form and on the most burning topics

Podcasts are a popular phenomenon in the modern world, one of the reasons is convenience, you can listen to a podcast and at the same time do other things, podcasts can be used as a background to your main activity.

Today we will talk about the best marketing podcasts, the purpose of such podcasts is, first of all, learning. With the help of such podcasts, you will be able to learn new marketing directions among the first, as well as get valuable information on the issues you are interested in.

Marketing Over Coffee

Marketing Over Coffee marketing podcasts

Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. 

Topics:

  • Staying up to date with social networks
  • Search engine optimization and search marketing
  • Email marketing, multivariate testing, and copywriting
  • “Old school” offline marketing campaigns and others

Perpetual Traffic

Perpetual Traffic marketing podcasts

Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. 

  • Host(s): Ralph Burns and Amanda Powell
  • Posting: weekly 
  • Time: about an hour

Topics: cutting-edge strategies on acquiring leads and sales for your business through paid traffic, digital marketing, SEO, and others

Marketing School

Marketing School marketing podcast

Marketing School. Digital Marketing and Online Marketing Tips.

  • Host(s): Neil Patel and Eric Siu
  • Posting: daily 
  • Time: no more than 10 minutes

Topics: SEO, content marketing, social media, email marketing, conversion optimization, and general online marketing tactics

Social Media Marketing Podcast

Social Media Marketing Podcasts

Social Media Marketing Podcast. You’ll discover how successful marketers employ social media, learn new strategies and tactics, and gain actionable tips to improve your social media marketing. 

  • Host(s): Michael Stelzner
  • Posting: weekly 
  • Time: about 45 minutes

Topics: social media marketing strategies and tactics

Everyone Hates Marketers

Everyone Hates Marketers podcasts

Marketing in its arsenal has not only honest and open working tools, but also can use hidden ways to influence people. Therefore, people are suspicious of this field of activity, and some even hate it. This podcast will help debunk this stereotype. 

  • Host(s): Louis Grenier
  • Posting: weekly 
  • Time: about an hour

Topics: the use of open marketing (interviews with experts)

EDGE of the WEB

EDGE of the WEB

An SEO Podcast for Today’s Digital Marketers. This podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing and overall online marketing tactics to deliver to the new media audience mediums.

  • Host(s): Erin Sparks
  • Posting: weekly 
  • Time: about an hour

Topics: Digital Marketing: SEO, Social Media, Content Marketing, and more.

Growth Marketing Today

Growth Marketing Today

This podcast uncovers the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

  • Host(s): Ramli John
  • Posting: weekly 
  • Time: about an hour

Topics: marketing strategies, marketing processes and systems, and more.

Growth Marketing Toolbox

Growth Marketing Toolbox podcast

These marketing podcasts explore the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

  • Host(s): Nicholas Scalice
  • Posting: weekly 
  • Time: about 30 minutes

Topics: marketing tools and technology

Search Engine Journal Show

Search Engine Journal Show

This is the official podcast of Search Engine Journal.

  • Host(s): Brent Csutoras, Danny Goodwin, and Loren Baker
  • Posting: weekly 
  • Time: about an hour

Topics: SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities.

Social Pros Podcast

Social Pros Podcast

This podcast shines the spotlight on social media practitioners, people doing the real work for real companies.

  • Host(s): Jay Baer and Adam Brown
  • Posting: weekly 
  • Time: about an hour

Topics: current trends and ideas in the social media industry

Find more marketing media information in Media Reviews section of the website.