Not so long ago I found several sources including some representatives of the Content Marketing Institute that were saying about the printed media comeback. To tell the truth, I never saw them leave. Yes, with digital media attacks we started to read more digital than before, but this doesn’t mean we stopped reading the printed media.
Digital newspapers, magazines, books got our attention and time, because we never experienced this kind of media, and everyone was interested to try. Someone switched to digital, but many continued to read the paper. According to Statista data, we can see that in the US the numbers are quite good for the printed media compared to the digital. And the printed media is starting to climb higher. And this is the global trend with few variations in some countries.
There are many pros and cons here, but that’s not what I wanted to share with you today. Today I want to cover several printed power electronics magazines that are worth reading, studying, and advertising in them. For B2B, especially for B2B power electronics, printed media like magazines are still very important for promotion and delivering crucial technical information to the audience.
Origin of power electronics
The origin of power electronics can be traced back to 19th-century scientists and inventors; including Michael Faraday, Thomas Edison, and Nikola Tesla. Faraday’s 1831 transformer action demonstration and the invention of the modern transformer in the 1880s can be seen as the first power electronics demonstrations. But it wasn’t until the early 20th century that the first real developments in power electronics started with the development of mercury arc rectifier. Invented by Peter Cooper Hewitt in 1902 and developed for use in the 1920s and 30s, the mercury arc rectifier was used to convert high voltage/current alternating current (AC) into direct current (DC). In 1933 selenium rectifiers were invented and then developed with positive applications on the radio and then later on television.
The power electronics industry has a long history and this might be one of the reasons that such an old marketing communications channel like printed magazines is still very popular and highly demanded. I agree that printed media is very much underestimated nowadays and still use this channel with my marketing team. If you are interested to get more insights about the right approach to this media channel, please contact me by any convenient means.
Today I will describe the first three of the most reliable power electronics magazines. I had a chance to work with for the last 10 years. These are the magazines that cover half the globe and are the best to deliver your message to the power electronics society around the world.
Bodo’s Power Systems
For the first time, I learned about this magazine at the PCIM Europe trade fair in Nuremberg back in 2010. At the show among various power electronics manufacturers, I met Bodo Arlt, the editor, and publisher of this magazine. Launched in June 2006, Bodo’s Power Systems magazine serves the power electronics markets worldwide for systems design engineers. Today the printed magazine reaches a highly specialized audience of 22.000 readers 12 times a year.
Indeed this is one of the most important media in the power electronics industry today. With every issue Bodo’s team delivers market news, power electronics events overview, industrial news, technical articles and product releases from the leading companies in power electronics and power semiconductors industry like Infineon, Mitsubishi Electric, Toshiba, Hitachi, Proton-Electrotex, ABB, Fuji Electric, Semikron, Danfoss, On Semiconductor, Texas Instruments, TDK, and many others.
Bodo’s Power Systems is both delivered in print and online formats. Using the team’s strength and global understanding of the power electronics market, BPS is the publication focused exclusively on the technical needs of power electronics engineers. Using both a print and online format, Bodo’s Power Systems provides the global engineering community with detailed technology, applications, products, and news.
There are plenty of advertising and publishing options that are described in the magazine’s media kit.
On top of that, you can enjoy Bodo’s newsletter and website advertising options. And for the companies that are focused on the Asian market, Bodo Arlt launched the Chinese version of the magazine edited by Min Xu.
Chinese power electronics market is the biggest in the world. That is why we had a chance to work with the magazine and deliver the latest company news to the partners and customers in China.
Power Electronics Europe
Power Electronics Europe is the premier publication devoted entirely to the field of power electronics. The magazine covers all that is new in power electronics including emerging technologies and the application of advanced components, sub-assemblies, systems, and solutions.
Similar to my meeting with Bodo Arlt, I happened to meet Ian Atkinson, the publisher of the magazine, in Nuremberg at the PCIM Europe trade fair. Since then we have been in touch for promotion using various marketing and advertising opportunities offered to my team.
Similar to Bodo’s Power Systems the magazine has very wide distribution geography. If you want to subscribe to a free copy of the magazine, you can do it on the special page. However, unlike the Bodo’s magazine, Power Electronics Europe is published only 6 times per year. More details you can find in the media kit.
Companies like LEM, Wolfspeed, Microchip, Würth Elektronik, and many others publish their articles and ads in Power Electronics Europe magazine.
You can find the latest issues in the media archive section of their website.
IEEE Power Electronics Magazine
IEEE Power Electronics magazine publishes peer-reviewed articles related to power electronics and its applications. They encompass the effective use of electronic components, application of control theory and circuit design techniques, and the development of analytical tools used in efficient and effective energy conversion, control, utilization, and conditioning of electric power.
The IEEE Power Electronics Magazine focuses on the field of interest of the IEEE Power Electronics Society. Topics also include the publication of new trend technologies pursued by industry, design practices, and case studies, a significant amount of state of the art survey tutorials, and non-technical contributions: news about society activities, interviews, and historical articles.
Membership in IEEE’s technical Societies provides access to top-quality publications such as this one either as a member benefit or via discounted subscriptions. The electronic version of this publication is available for purchase by both members and customers.
For the first time, I saw this magazine at the APEC conference in the USA. IEEE distributes the magazine mostly in North America and can be hardly found in the rest of the world. In Europe I managed to see it only at the few power electronics shows I took part in. And this is sad because IEEE Power Electronics magazine is a really good piece of power electronics society.
Available both in electronic and print this magazine is a door to the American power electronics.
Besides the already mentioned companies various power electronics software and hardware organizations promote their product and technologies in this media. Among them companies like Plexim, Power Integrations, and others.
Next time I will complete this list of the best power electronics magazines. Stay tuned!
Find more power electronics marketing materials in the special section of the website.