marketing analysis Tag Archive

  • Brand Awareness

    Brand Awareness

    Brand awareness is the level of knowledge people have about your brand. The level of knowledge means how well customers are informed about your company, about your products, how much they can

    6 Min Read
  • Marketing Funnel

    Marketing Funnel

    The marketing funnel in marketing is a tool that displays the consumer's path to the target action. The earliest option is the sales funnel (or the purchase funnel). William W. Townsend described

    6 Min Read
  • Kaizen


    Kaizen in Japanese means improvement, changes for the better. Kaizen can be considered as a part of lean manufacturing or as a separate methodology. After the Second World War, Japan's economy

    5 Min Read
  • 5 Whys Cover

    5 Whys

    Five whys (also 5 whys) is a tool for finding the root cause of a problem. When you find an error or a problem, it is not always possible to determine the true cause of what happened at first

    4 Min Read
  • Marketing ROI

    Marketing ROI

    It is known that the main goal of business is to make a profit. If there is no profit, the company will not be able to continue its existence. An entrepreneur must pay for labor, purchase resources,

    7 Min Read


    SMART is a methodology used to define goals and set tasks. The inventor of the SMART scheme is George T. Doran. He described this approach in the article 'There's a S.M.A.R.T. way to write

    4 Min Read
  • Competitive Analysis

    Competitive Analysis

    Competition in the market is one of the key concepts in the economy. First of all, competition is rivalry. It is rivalry that helps companies not to stand still and move forward, improving their

    11 Min Read
  • SOSTAC Marketing Psycho


    SOSTAC is a useful tool for developing a successful marketing plan. This model was developed by PR Smith in the 1990s and then described in his books: "Marketing Сommunications. Integrating online

    3 Min Read
  • XYZ Analysis

    XYZ Analysis

    XYZ analysis is a tool for classifying business objects based on their level of stability and the accuracy of predicting their changes over a certain period of time. As a rule, XYZ analysis

    3 Min Read
  • PDCA

    PDCA. Plan, Do, Check, Act

    PDCA is an incessant management cycle used to continuously improve quality and control of business processes. Other names for this method are Deming Cycle, Shewhart cycle, Deming Wheel, or

    3 Min Read