The marketing funnel in marketing is a tool that displays the consumer's path to the target action. The earliest option is the sales funnel (or the purchase funnel). William W. Townsend described
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Last week I shared with you the first part of the Marketing 4.0 book. In the second part, which is the main one, the authors talk about a new Customer Path in the digital age and a new set of
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To continue with marketing vocabulary I described a few weeks ago, today I want to share some general marketing words and abbriviations every marketer needs to know. AIDA (Attention/Awareness,
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