Every year we start it with new wishes, new goals, dreams, and ideas on how to live better. And marketers all over the world start their year planning what they can learn, how they can excel in their knowledge, and how they can perform better. New reality tells us to go more digital – with business, education, entertainment. That is why I prepared the list of the best digital marketing courses which you can take in 2021. No matter which one you choose, it is guaranteed that your marketing performance will be better after taking one of these digital marketing courses.
What – Oxford Digital Marketing: Disruptive Strategy Programme. Oxford Digital Marketing in collaboration with leaders in digital education GetSmarter
A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organization. Skills to effectively analyze and leverage data to make impactful data-driven decisions. An integrated digital marketing strategy based on your own organizational context.
Program Duration – 8 weeks, excluding orientation, 7-10 hours per week, entirely online, weekly modules
Outcome: a certificate of attendance from Saïd Business School, University of Oxford
What – Post Graduate Program in Digital Marketing. Purdue University
The Post Graduate Program in Digital Marketing in partnership with Purdue University proves to be one of the best digital marketing courses. It will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.
Program Duration – 6 months, 5-10 hours/week
Outcome: a joint Purdue-Simplilearn certification, Membership to the Purdue Alumni Association, Masterclasses from top Purdue instructors
What – Marketing Strategy in the Digital Age. IMD business school
This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and customer experience. You will reflect on how customer-centricity applies to your context and will expand your view on how to gain customer insights and educate and engage your target audience.
Program Duration – 8 weeks, 4-6 hours per week
Outcome: IMD certificate
What – Digital Marketing: A Strategic Perspective. Yale School of Management
The Digital Marketing: A Strategic Perspective online program from the Yale School of Management Executive Education empowers marketers and business professionals to transcend silos in their organization and lead integrated, marketing-related digital transformation. Over the course of eight weeks, guided by Yale School of Management faculty, you’ll explore how social media, SEO, content marketing, mobile technologies, and other key digital marketing tools can be leveraged to create and extract value for your customer. You’ll also consider how analytics and experimentation can be used to reveal opportunities for strategic innovation and be analyzed to inform evidence-based insights.
Program Duration – 8 weeks (excluding orientation), 6 – 8 hours per week
Outcome: an official certificate of participation from the Yale School of Management Executive Education
What – Online Digital Marketing Training. IIDE. Indian Institute of Digital Education
Mentor-led online Digital Marketing courses taught by industry experts that equips you with 20+ tools to ace the digital marketing industry.
Program Duration – 3 Months, 12 hours/week
Outcome: a certificate of completion from IIDE, the Google Ad Fundamental certification
What – Digital Strategy Course. Digital Marketing Institute (DMI)
Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process. Also includes free DMI Membership for six months.
Program Duration – 11 hours of self paced learning
Outcome: Associate Certification
What – Digital Marketing Pro program. American Marketing Association (AMA) partners with the Digital Marketing Institute (DMI)
Digital marketing changes fast. By pursuing the Digital Marketing Pro program, you’ll prove to employers you have the knowledge and confidence to navigate modern marketing challenges. Topics Covered: Content Marketing, Social Media Marketing, Search Engine Optimization (SEO), Paid Search (PPC) Using Google Ads, Display and Video Advertising, Email Marketing, Website Optimization, Google Analytics, Digital Marketing Strategy.
Program Duration – flexible online learning
Outcome: two certifications: PCM® Digital Marketing and Certified Digital Marketing Professional
What – Digital Marketing Analytics (self-paced online). MIT Sloan School of Management in collaboration with GetSmarter
This program provides you with an overview of the best approaches and practices in digital marketing measurements and analysis and offers an understanding of how these tools can be integrated to inform strategic direction
Program Duration – 6 weeks (excluding orientation), 6-8 hours/week
Outcome: a certificate of completion from the MIT Sloan School of Management
What – Digital Marketing. Cornell Certificate Program
In a world where more and more activities are centered online, digital marketing is one of the most effective ways to build customer relationships and promote your organization’s products or services. But it can also be a struggle to make sense of the sea of acronyms, technologies, and platforms. This digital marketing certificate program begins with an overview of the digital marketing landscape, preparing you to implement a series of proven frameworks within your organization. The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms including digital, mobile, and emerging technologies.
Program Duration – 2 months, 3-5 hours per week
Outcome: Digital Marketing Certificate from Cornell SC Johnson College of Business
What – Digital Media & Marketing. Duke Continuing Studies
This online, self-paced program is designed for individuals seeking to enhance their existing digital marketing skills or pursue a new career in this growing industry. Duke Continuing Studies has partnered with Simplilearn, an online training provider, to deliver a curriculum that provides students with advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for practical experience.
Learn from some of the industry’s most recognized authors and consultants during times that fit your schedule. Duke Continuing Studies is a registered education provider for OMCP, and completion of its program meets the course training criteria to sit for the OMCA and OMCP certification exams
Program Duration – flexible online learning
Outcome: OMCA Certification or OMCP Certification
What – Content Marketing Course. Hubspot.
This certification course will give you an overview of how to become an effective content marketer. This certification course will help you: learn a content creation framework for producing effective content on a consistent basis; create and repurpose content that both humans and search engines will love; become a stronger, leaner, and more strategic content marketer
Program Duration – 6:20 hours, 56 videos
Outcome: Hubspot Certification
What – Inbound Course: Get Certified in the Inbound Methodology. Hubspot.
Discover the fundamentals of inbound, the inbound methodology, and the flywheel and learn how to apply them to your business. The Inbound Certification Course teaches you how to run a successful inbound business, from marketing to sales to services. Moreover, both digital marketing courses from Hubspot are absolutely free.
Program Duration – 1:54 hours, 15 videos
Outcome: Hubspot Certification
What – Google tools: Google Ads, Google Marketing Platform, Analytics Academy, Google My Business, Google Ad Manager, Google AdMob, Authorized Buyers, Waze.
Develop skills you can apply, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.
Program Duration – depending on the chosen course
Outcome: Google Certification
What – Marketing Automation Course. GetResponse
Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you’ll learn: Why and how to automate your campaigns. How to set up automation workflows. When to use automation to get the best ROI.
Program Duration – 188 mins training, 22 lessons
Outcome: Industry-recognized certificate
What –Social Media Marketing Certification Course. Hootsuite
By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results.
Designed and produced in consultation with social media marketing strategists and practitioners, this industry-recognized Social Marketing Certification Course gives marketers practical skills they can implement and start seeing results right away
Program Duration – 6 hours
Outcome: Industry-recognized certificate, permanent online certificate