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Search Results for: Storytelling

  • Art of Storytelling
    Marketing Books

    Art of Storytelling

    Apr 05, 2020 No Comment

    In her book "The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling" Annette Simmons shares her experience in storytelling. Storytelling is the science or even the

    6 Min Read
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  • Sell without selling
    Marketing Books

    Sell Without Selling

    Jul 29, 2022 Comments Off on Sell Without Selling

    How to sell without selling? This phrase sounds tempting for any business. Terry Dean throughout the book How to sell without selling. Step-by-step marketing formula to attract ready-to-buy

    11 Min Read
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  • Made to Stick
    Marketing Books

    Made to Stick

    Feb 17, 2022 Comments Off on Made to Stick

    An idea that can penetrate people's hearts, stay in their memory, change their behavior is a truly HUGE IDEA. But what makes some ideas popular and so successful, and others, although they may be

    10 Min Read
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  • Marketing Books

    Sell with a Story

    Jun 24, 2021 No Comment

    In sales, many techniques can help you increase your profits. Storytelling is also a sales method, but often sellers do not use it in their activities. First of all, this is because many people have

    18 Min Read
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  • Top Magazines for CMO
    Media Reviews

    Top Magazines for CMO

    Nov 26, 2020 No Comment

    Marketing surrounds us everywhere, and yet there are only few reliable sources for marketers, especially magazines for CMO. With very rapid changes in the marketing world, one of the most

    12 Min Read
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  • Powerful Speaking and Listening
    Marketing Books

    Powerful Speaking and Listening

    Sep 25, 2020 No Comment

    Julian Treasure is a sound and communication expert, founder of The Sound Agency, which creates favorable soundscapes and answers the question “how does your brand sound?”, a well-known TED

    8 Min Read
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  • Communication Secrets for a Distracted World
    Marketing Books

    Communication Secrets for a Distracted World

    Jul 29, 2020 No Comment

    Paul Hellman believes when someone speaks to an audience, they only have 8 seconds to capture people's attention. In his book "You've Got 8 Seconds: Communication Secrets for a Distracted World", he

    5 Min Read
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  • Human to Human Marketing
    Marketing Books

    H2H. Human to Human Marketing

    Jun 21, 2020 No Comment

    Bryan Kramer is sure that today there is only H2H marketing, that is, human to human marketing. He claims that to successfully promote products, you need to speak the customer's language and strive

    7 Min Read
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  • Branding books
    Marketing Books

    The Delightful Eight: Best Branding Books to Read

    Oct 01, 2019 No Comment

    Every marketer's dream is build a strong well-known brand. This is one of the most difficult tasks marketers face during their marketing career. You should never expect to build he brand in a year

    11 Min Read
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  • Marketing Blogs
    Media Reviews

    Marketing Blogs to Follow in 2019

    Feb 21, 2019 No Comment

    There are good marketers, there are great marketers, and there are some marketing communities which you want to follow and read their marketing blogs daily. There are at least five marketing blogs

    4 Min Read
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