“Trump. The art of the deal” is a book co-written by Donald Trump and Tony Schwartz. Tony Schwartz is an American author of many business books and journalist and a founder and CEO of The Energy Project. Donald Trump is the current President of
Julian Treasure is a sound and communication expert, founder of The Sound Agency, which creates favorable soundscapes and answers the question “how does your brand sound?”, a well-known TED talks lecturer. TED - an acronym:
The desire to only sell your product is an old sales method. The modern approach implies that you should strive to ensure that the customer is satisfied with the service or quality of the product so much that they would come back to you again and
E-mail is a powerful communication tool, without which it is impossible to imagine modern life. But it is important to understand that it takes up a large amount of your time and distract from more important things if it is not used correctly. In his
Paul Hellman believes when someone speaks to an audience, they only have 8 seconds to capture people's attention. In his book "You've Got 8 Seconds: Communication Secrets for a Distracted World", he talks about three strategies that will help make
In their book "Positioning: The Battle for Your Mind" Jack Trout and Al Ries describe the use of such a communication tool as positioning. The term of positioning was first used by Jack Trout in 1969 in the article "Positioning is a
From a psychological point of view, the complaint is negative information. Janelle Barlow and Claus Moller in their book A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong advise you to treat this information as a source of new
The book Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer explains the advantages of creating an effective customer service system. Carl Sewell and Paul Brown believe that implementing such a system in your business will help
Book of Andy Sernovitz "Word of Mouth Marketing. How Smart Companies Get People Talking" describes the types and techniques of word of mouth marketing, gives practical advice on how to implement word of mouth marketing in your business. Word of
According to Jay Levinson's definition, marketing is the art of getting people to change their minds or to maintain their mindsets if they are already inclined to do business with you. At the same time, the author believes that marketing is also a