In the modern world, traditional approaches to marketing are becoming less effective, so there is a need for new methods, a new look at reality. In this connection, Jay Baer introduces the concept
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It is not by chance that Scott Brinker called his book "Hacking marketing". As a rule, people associate the word "hacking" with a negative, even criminal context, because the media has imposed this
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In sales, many techniques can help you increase your profits. Storytelling is also a sales method, but often sellers do not use it in their activities. First of all, this is because many people have
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UnMarketing is about interacting with your current or potential customers at every possible point of contact. UnMarketing is about engaging and building long-term relationships, it's about word of
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Today, almost everyone starts searching for any information from the Internet, regardless of what they are looking for. Therefore, it is very important to post useful and interesting content so that
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Al Ries and Jack Trout dedicated their book Marketing Warfare to Carl von Clausewitz, a Prussian military commander, and military theorist. In their opinion, he is one of the greatest marketing
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The art to speak and the ability to behave with people, according to Dale Carnegie, are the basis for your success. Oratory will give you confidence, and properly built relationships with people
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In marketing, there are short-term, quick-profit tricks: spam, deception, force. Dishonest marketers use these tools in their work. But the modern consumer needs something completely different. In
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Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become
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The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a
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