UnMarketing is about interacting with your current or potential customers at every possible point of contact. UnMarketing is about engaging and building long-term relationships, it's about word of mouth. People constantly share their thoughts and
Today, almost everyone starts searching for any information from the Internet, regardless of what they are looking for. Therefore, it is very important to post useful and interesting content so that users can use it when they need it, instead of using
Al Ries and Jack Trout dedicated their book Marketing Warfare to Carl von Clausewitz, a Prussian military commander, and military theorist. In their opinion, he is one of the greatest marketing strategists, since the military principles outlined in his
The art to speak and the ability to behave with people, according to Dale Carnegie, are the basis for your success. Oratory will give you confidence, and properly built relationships with people will help you not only in everyday life but also in
In marketing, there are short-term, quick-profit tricks: spam, deception, force. Dishonest marketers use these tools in their work. But the modern consumer needs something completely different. In order to build a long-term relationship with the client,
Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become successful. In his book Ten Deadly Marketing Sins: Signs and
The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a focus on the product (marketing 1.0 – product-centric
According to John Hall and his book Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You marketing can be divided into two types: Me marketing and You marketing. Me marketing was used mainly in the twentieth century. Me
In their book The 22 Immutable Laws of Marketing, Al Ries and Jack Trout have collected and described 22 laws of marketing that, in their opinion, should be followed. Let's look at these laws. The Law of Leadership It’s better to be
“Trump. The art of the deal” is a book co-written by Donald Trump and Tony Schwartz. Tony Schwartz is an American author of many business books and journalist and a founder and CEO of The Energy Project. Donald Trump is the current President of