And now only a few month are left before your show. This might seem the most exciting thing in the process but do not rush. This might become the most difficult one. Together with your marketing
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Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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When it comes to B2B, especially industrial high technology area, one of the most appreciated and common marketing tools happen to be participation in various exhibitions, trade fairs, shows,
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Negotiation (by Brian Tracy) Well, being a good marketer means being an even better negotiator. Good negotiation skills is not a must have for sales personnel, this is a must have for marketers
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Sure you always had that feeling that you just cannot keep up with everything you have to. No place to launch the project, share your thoughts and ideas, and those overpriced CRMs are to complicated
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The Only Book You Will Ever Need on Branding: to start, run and grow your business (by Michiel Maandag and Liisa Puolakka) Tiny, short, great! Well, reading this book will take less
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B2B Marketing Expo is an annual show held in London, UK. This is a key event for marketers in Europe. This year the marketing show hosted about 500 seminars being presented in parallel during two
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