Lateral Marketing: New Techniques for Finding Breakthrough Ideas by Philip Kotler and Fernando Trias de Bes The book «Lateral Marketing: New Techniques for Finding Breakthrough Ideas»
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Marketing does not stand still, like the whole world, it is constantly changing and adapting to the environment. Philip Kotler, Hermawan Kartajava, and Ivan Setiawan with the help of their book
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Every new product or service that enters the market must be accompanied by a well-designed marketing plan. But despite the efforts made by marketers, often a product or service does not become
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We continue to understand a large array of different types of marketing. Today we will consider guerrilla, data-driven, lateral, event marketing and more. Data-Driven Marketing Data-driven
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The world around us is constantly changing, and therefore people, their lives, and behavior are changing, which in turn leads to a change in marketing. In recent years, marketing has moved from a
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During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing
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The book “The quintessence of strategic management. What you really need to know to survive in business” by Philip Kotler, Roland Berger, and Nils Bickhoff provides a basic understanding of
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