• Ultimate Marketing Plan

    Ultimate Marketing Plan

    Dan Kennedy's book “The ultimate marketing plan. Target your audience! Get out your message! Build your brand!” can be called a guide for creating an ideal marketing plan. Step by step the author talks about the main principles of making a marketing

    5 Min Read
  • Power of Simplicity

    Power of Simplicity

    The authors of the book The Power of Simplicity believe that business is not very complicated. Many people make it difficult. The main idea of the book - do not invent anything and complicate where you can make everything easier. The authors show how to

    9 Min Read
  • McDonald's

    The Making of McDonald’s

    In the book by Ray Kroc and Robert Anderson “Grinding it out. The making of McDonald’s” the authors tell the story of the creation of one of the most famous brands in the world. The most important difference between this book and other similar

    10 Min Read
  • Marketing 4.0 Part 3

    Marketing 4.0. Part 3.

    Last week I shared with you the second part of Marketing 4.0 book. The third part describes the basic tactics of marketing 4.0. This part covers human-centric marketing, content marketing, the use of omnichannel marketing and engagement

    8 Min Read
  • Marketing 4.0 Part 2

    Marketing 4.0. Part 2.

    Last week I shared with you the first part of the Marketing 4.0 book. In the second part, which is the main one, the authors talk about a new Customer Path in the digital age and a new set of marketing metrics. One of the characteristics of the modern

    4 Min Read
  • Marketing 4.0

    Marketing 4.0

    During the transition and adaptation to the digital economy, a new marketing approach is required to help marketers take advantage of revolutionary technologies. Marketing 4.0 is a marketing approach that combines online and offline interaction between

    7 Min Read
  • Selling the invisible

    Selling the Invisible

    Harry Beckwith's book Selling the invisible. A field guide to modern marketing is about the principles of building successful marketing in the service sector. The book contains 12 chapters, divided into small paragraphs, which provide practical advice

    6 Min Read
  • Launch. Propel Business Beyond Competition

    Propel Business Beyond Competition

    The book Launch: How to Quickly Propel Your Business Beyond the Competition consists of nine chapters, each of which are interconnected. Michael Stelzner in his book describes in detail the Elevation Principle. Launch: How to Quickly Propel Your

    6 Min Read
  • Big data

    Big Data

    The book Big data. A revolution that will transform how we live, work, and think by Victor Mayer-Schonberger and Kenneth Cukier tells about the importance of big data for the modern world, the prospects of using large amounts of information. Big Data

    6 Min Read
  • Automatic customer

    Automatic Customer

    In his book "The automatic customer: creating a subscription business in any industry", John Warrillow describes in detail how to change a mindset from a traditional model of sales to customers to creating a subscription business model with repeating

    5 Min Read